Télé-Québec partners with oneChuck to create a branded content campaign for Desjardins. Seven 30-second films were made to address the various questions couples may have about their finances. The adopted format is a heads or tails opposing the opinion of each member of the couple who defends its position on the various financial topics discussed. Marie-Soleil Larose, a real Desjardins advisor, finally gets everyone to agree and offers the services of the Desjardins credit unions.
Production
oneChuck
Client
Desjardins
Broadcaster
Télé-Québec
Producer
Marie-Luce Lessard
Director
Charles Sama
DP
Charles Trinque
Production coordinator
Margaux Arnal
Post-production
oneChuck