Desjardins | Heads or tails

Desjardins | Heads or tails

Télé-Québec partners with oneChuck to create a branded content campaign for Desjardins. Seven 30-second films were made to address the various questions couples may have about their finances. The adopted format is a heads or tails opposing the opinion of each member of the couple who defends its position on the various financial topics discussed. Marie-Soleil Larose, a real Desjardins advisor, finally gets everyone to agree and offers the services of the Desjardins credit unions.

Screen Shot 2022 10 12 at 2 27 41 PM Screen Shot 2022 10 12 at 2 27 15 PM
Screen Shot 2022 10 12 at 2 28 35 PM

Production

oneChuck

Client

Desjardins

Broadcaster

Télé-Québec

Producer

Marie-Luce Lessard

Director

Charles Sama

DP

Charles Trinque

Production coordinator

Margaux Arnal

Post-production

oneChuck